“Life’s a Pitch” by Roger Mavity and Stephen Bayley is a fascinating and insightful read for anyone interested in the world of advertising and branding. The book delves into the history of advertising and its evolution over the years, while also providing practical advice and strategies for creating effective and successful advertising campaigns.
The authors’ extensive experience in the industry is evident throughout the book, as they share their own personal anecdotes and case studies to illustrate their points.
One of the strengths of the book is the way it breaks down the process of creating an ad campaign, from researching and identifying target audiences to crafting the message and choosing the right medium. The authors also provide a wealth of examples from various industries, showing how different companies have used advertising to their advantage.
Another thing that I found particularly interesting about the book is how it takes a critical look at the industry, highlighting its flaws and ethical dilemmas. The authors do not shy away from discussing the negative effects of advertising, such as its impact on consumerism and the spread of false information.
Overall, “Life’s a Pitch” is a comprehensive and engaging guide to the world of advertising. It is well-written and easy to understand, making it accessible to readers of all levels of knowledge and experience. Whether you’re a student, a professional in the advertising industry, or simply a curious reader, this book offers valuable insights and advice that will help you understand the power of advertising and how to use it effectively.
In conclusion, it’s a must-read for anyone interested in understanding the ins and outs of advertising and branding, and for those who want to get a glimpse of the industry from experts. It is a well-structured, easy-to-read and informative book that can be enjoyed by a broad audience.
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Amazon: https://a.co/d/2uziiwI
Takealot: https://www.takealot.com/life-s-a-pitch/PLID45002400
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